Table of Content
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Introduction to Google’s March 2024 Core Update
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Impact on SEO and Website Traffic
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Effects on Website Traffic and Visibility
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Strategies to Maintain SEO Ranking
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Best Practices for Website Optimization
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Understanding Google Algorithm Changes
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Factors Influencing SEO Ranking
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Preparing for Future Updates
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Final Takeaways
Introduction to Google’s March 2024 Core Update
The online world is evolving as we speak, and hence search engines like Google are always on the lookout for keeping their platform not only usable but also reliable for their users. That is why, Google updates its algorithms every now and then.
These updates may seem a bit confusing, but they are important as they make the content worthy enough to be on Google. This month, Google introduced the March 2024 core update, designed to improve the user experience while ensuring that users find the most relevant yet valuable information online.
Impact on SEO and Website Traffic
With every core update, Google starts adjusting its ranking factors, hence affecting your website’s traffic and visibility. The March 2024 core update will observe content closely, which will affect factors such as:
- Content Quality: Google will only approve high-quality content. Furthermore, AI-written content will no longer be accepted; hence, original content is the way to go.
- User Experience: Websites will be prioritised that have a simple navigation flow, followed by loading time, and lastly, mobile friendliness.
- Authority and Trustworthiness: Google will only rank websites with authoritative backlinks and a strong reputation within their niche.
- E-A-T (Expertise, Authoritativeness, Trustworthiness): As always, only websites whose content follows E-A-T will be safe.
Effects on Website Traffic and Visibility
Google’s Core Update this month can have a profound impact on your website; hence, it is important for both business owners and digital marketers to be aware of this update. This update can lead to fluctuations in website traffic. Some websites’ traffic may fall or rise. Additionally, shifts in ranking positions can impact visibility within search engine results pages (SERPs), affecting overall organic reach and potentially influencing business outcomes.
Strategies to Maintain SEO Ranking
Since the update, it is important for us to adapt new SEO strategies to remain valued on the search engine. Here’s what we can do:
- Content Optimisation: You can audit your existing content and make sure it is original, plagiarism-free, and AI-plagiarism-free!
- Keyword Research: Check the content to see if it has a perfect keyword density and isn’t stuffed with keywords. You can also use tools like SEMrush to see if the SEO content is on point. Their writing assistant can help you with your SEO content needs.
- Technical SEO: Quality-check your technical SEO for broken links, crawl errors, site speed, and more.
- Backlink Profile: Evaluate and optimise your backlink profile. Try to focus on getting high-quality and relevant backlinks from authoritative sources.
- User Engagement: Go to Google Analytics and check out the parameters like bounce rate and click-through rate (CTR). You can then perhaps rework the content that isn’t performing well. Once completed, repurpose the webpage content into a social media post, blog, infographic, or video, and direct the audience to the webpage.
Best Practices for Website Optimization
What else can you do improve your SEO as per the new Google core update for a better overall website experience? Consider these recommendations:
- Focus on User Intent: Always make sure that the content you’re creating addresses user queries and gives them an actionable information. For example, if you write a blog on “How to Make an Eggless Cake?”. Try talking to the audience, solve their issue, give them a solution and give them original content. This will not only help more visitors connect with your brand but will also, increase your ranking, eventually.
- Mobile Optimization: As people prefer to use their mobile phones than desktop, make sure your website is mobile-friendly. Another reason why? Well, because Google prioritizes mobile-friendly sites in its search results.
- Schema Markup: Implement schema markup to enhance search engine understanding of your content and improve visibility in rich snippets and other SERP features.
- Regular Monitoring and Analysis: Continuously monitor website performance using tools like Google Analytics, Search Console, SEMrush, AHREF, and adjust your both SEO and content strategies based on data-driven insights.
Preparing for Future Updates: What Can Businesses Do?
- Importance of Staying Informed
Google algorithm continues to change every year; therefore, it is important to stay updated, and upgrade your SEO strategies as per the algorithm. Better, subscribe to any SEO blogs, attend conferences, virtual or in-person, and most importantly, engage with the online communities like LinkedIn.
- Continuous Adaptation to Algorithm Changes
In the evolving landscape of SEO, adaptability is key to long-term success! Rather than viewing algorithm updates as obstacles, embrace them as opportunities. Here, you can refine your strategies and improve your website’s overall quality.
Final Takeaways
The Google Core Update 2024 offers another step to prioritize SEO, website traffic, content quality, user experience, and more. By understanding the implications of this update, adapting your SEO strategies accordingly, and implementing best practices for website optimization, you can navigate the evolving SEO landscape with confidence and maintain a competitive edge in the digital marketplace.
