Consumers appreciate personalized experiences such as recommendations based on their last purchase, similar content in their social media feeds from recent interactions, and playlists curated specifically for them.
In today’s digital age, businesses face challenges in tailoring each customer’s unique need and resonating with individuals on a deeper level.
Hello Artificial Intelligence aka AI! Businesses today own marketing strategies that leverage the use of AI to deliver an exceptional personalized customer experience. TBH, it’s no longer an option but a fundamental component for any business opting for digital marketing to grow online.
But why is customer personalization even required? Well, businesses believe and is true: Tailored content and recommendations boost customer satisfaction, loyalty, and conversion rates.
In fact, businesses can build stronger, more meaningful connections with their customers by addressing individual preferences and needs.
Curious about how these AI exactly work for businesses in creating “Just for you” experiences for customers? Let’s dig in.
Get more data-driven insights with AI
AI collects a vast amount of dynamic historical customer data and analyzes customer preferences, behaviours, and interactions. With this, the algorithm can easily read the pattern and predict about the customer’s choices and preferences about the product.
Well, this anticipating feature of AI is predictive analytics. Businesses with these useful insights can tailor website content, recommendations, advertisements in real time.
According to a survey, 57% of businesses trust these insights and make more informed decisions.
Curating relevant content with AI
We have a sea of information in every field, not sure if they are relevant and fresh. Businesses that deal with uploading a lot of content online and at the same time face a human crisis, can opt for AI tools to curate content.
Most of the AI-generated content is the most relevant content given for a topic, brining in the best engagement.
After carefully considering important factors like user behaviour, interests, and engagement patterns, AI curates’ contents that dynamically adjust all platforms.
This guarantees that each customer has a unique and relevant experience, which boosts engagement and conversion rates.
AI helps in producing effective SEO
SEO in digital marketing is like salt to your food— the most important part. And AI is enhancing its efficiency and effectiveness.
Analysing the keyword response, suggesting better alternatives, analysing natural and spammy backlinks, and identifying irrelevant content, AI parses all the criteria that search engine uses to determine any business websites ranking and traffic.
So, this means, better ranking, higher visibility, more click through, and hence higher conversions. Well, that’s all that you need as a business to succeed.
AI analyses data in real-time
AI offers real-time data analysis. This capability acts as a vital asset in an ever-evolving digital landscape. Having a diverse response to a product from the customer, the market trends keep fluctuating, sometimes taking drastic shifts in the customer trends.
With AI’s excellent customer segmentation and demographic reading patterns, businesses can now stay ahead of the market shifts.
This helps businesses make informed decisions, strategize their marketing and product placement, and be aware of the competitor’s movement.
AI helps with chatbots and 24/7 customer support
The business now wants to be present for their customer round the clock. Well, it can always be human, but why not make it easy and have AI-powered chatbots?
With these chatbots, businesses can easily engage with customers in real-time, provide instant personalized conversations, answer queries and issues, and render unwavering support through all stages of the buyer’s journey, fostering brand loyalty.
Being integral to modern marketing strategies, these chatbots are not only used as a customer support tool but also as an effective instrument to generate leads.
Chatbots can easily read the customer conversation pattern, and qualify leads based on their responses and behaviour, helping them identify leads in the early stages of the sales funnel.
Conclusion:
In the data-driven world of digital marketing, AI is not only the future but now a necessity for businesses looking to stand out. It has changed the entire approach and strategies of businesses, paving an unprecedented level of personalization.
Customer satisfaction, predictive analysis, 24/7 support, unlocking SEO strategies, and curating relevant content have let businesses optimize their marketing strategies and help businesses reach new heights.
If you are planning to leverage the power of AI in marketing your business, partner with an expert like Macaw Digitals who brings in conversional marketing strategies rather than just any ordinary marketing approach.
