Before we start, here is a small exercise. Can you quickly recall a video by any brand? It could be anything: an ad campaign, product demos, animated video, social media strategy videos or any testimonial too?
Okay now, help yourself recall a print ad, a banner, or a leaflet.
I believe you can recall a lot of videos, but prints can be a few. It wasn’t magic—it’s the power of video marketing.
In today’s digital world, video content has emerged as a crucial element in any brand’s marketing kit. Out of all the content types, video format has consistently outperformed in educating, generating leads, driving engagement, conversion rates, and customer satisfaction.
Whether it’s for an ad campaign, social media, or a corporate presentation, a well-produced video can make or break your message.
Video Marketing a Tool or a Trend?
Back in time, the rise of smartphone technology made watching videos easier and more convenient. Some of the biggest (like really big) marketing platforms started to majorly emphasize videos.
Starting with YouTube, but not ending here, the video format’s meteoric rise had pushed the growth of platforms like TikTok, Facebook, and Instagram with Meta reels; and the increasing preference of consumers for visual content over traditional text-based formats.
Fast forward to today, not only watching videos but shooting a video has also become a “no sweat game”, capturing high-quality, 4K video — even with your smartphone. As a result, audiences are spending an average of 17 hours a week watching videos online.
Today, of all businesses, 90% use video marketing as part of their overall digital marketing strategy. Not just that, even social media algorithms favor video, making it more likely to appear in users’ feeds, thus amplifying its reach.
So, ignoring video marketing is no longer an option for brands who want to excel.
Now, the answer to the question: It’s more than a tool, and it has already grown into a trend!
So Why Video and Not texts?
Let’s read science here: The human brain processes visuals 60,000 times faster than text, and video is the most dynamic form of visual content. These facts and figures here are alone enough to convince you on why video over texts:
- Viewers are 95% more likely to remember a call to action after watching a video than 10% when reading it in text format.
- According to Forbes, 90% of customers say video helps them make buying decisions, and seeing a product video makes them 85% more likely to buy it.
- Great videos are shared 1200% more times than links and text combined, and video is 2 times more effective than text in improving a consumer’s product evaluation.
- According to a survey by Wyzowl, 89% of marketers say video testimonials are the most effective content marketing tactic.
- More than 60% of marketers say their customer acquisition cost has gone up. At the same time, 83% of video marketers say that video helps them generate leads.
Why a B2B or B2C Brand Need a Video Marketing Company?
Whether a B2B or B2C brands, they need to cut through the noise, tell their story, and connect with their audience on a deeper level.
As audiences become more accustomed to consuming video content, businesses have recognized the immense potential for increasing brand awareness, customer loyalty, and sales by incorporating video into their marketing strategies.
Whether it’s a product demo, customer testimonial, or behind-the-scenes content, video has proven to be a highly effective medium for delivering messages in an engaging and memorable way.
Enhanced Brand Visibility
Videos are among the most shareable content types, making them a powerful tool for increasing your brand’s visibility and reaching new audiences. A well-made video can go viral, effectively spreading your message far and wide.
Audience Engagement
Let’s be honest—video captures attention much more effectively than static text or images. It’s an ideal medium for telling your brand’s story, evoking emotions, and showcasing your products or services in a lively, engaging manner that resonates with viewers.
Improved SEO and Traffic
Search engines prefer videos! When optimized correctly, your videos can enhance your rankings and attract more visitors to your site. A skilled video marketing company knows how to ensure your videos perform well for both Google and your audience, driving traffic your way.
Lead Generation and Conversions
Videos make complex information easier to digest, helping people understand what you offer and why it matters. With clear calls to action, your videos can transform viewers into leads and ultimately convert them into loyal customers.
Brand Credibility and Trust
Nothing fosters trust like a high-quality video. Whether it’s highlighting your expertise, showcasing customer testimonials, or providing a behind-the-scenes look, videos help build your brand’s credibility and forge a connection with your audience.
Adaptability Across Platforms
Different platforms have different requirements. A top-tier video marketing company knows how to customize your video content to fit seamlessly on every platform, whether it’s Instagram, YouTube, LinkedIn, or TikTok, ensuring maximum impact everywhere.
But how do you pick the right video marketing company that aligns with your brand’s vision? With so many companies out there, it’s essential to know the key qualities that separate the best from the rest.
Here are the top qualities to consider when choosing a video marketing company:
1. Creative Vision with a Knack for Storytelling
A standout video starts with a unique creative vision. And a great video marketing company doesn’t just “make videos”—they craft stories. They understand that today’s viewers are looking for more than just a product pitch; they want a connection, a narrative they can relate to.
They should be able to take your brand’s core message and transform it into a visually compelling story that resonates with your audience and leaves a lasting impression. So, look for the capability if they can breathe life into your brand’s story.
2. Understanding of Your Brand, Audience and Market
You think this video marketing company can dive deep to get you the best? Hire them. NOW! A top-tier video marketing company should understand that every industry, audience, and platform have its quirks.
See if they can do thorough research to get a clear picture of who your audience is, what can tickle and trigger their senses, and what keeps them coming back.
They should take the time to understand what sets your brand apart, your industry, and the people you want to reach. Whether it’s B2B or B2C, a great video company tailors its approach so that each video resonates with your specific target market.
By marrying creative expertise with strategic thinking, they ensure the final product not only looks great but also drives real results.
3. The 3 E’s: Equipment, Experience and Expertise
None of these alone can help you give a great video. For your brand to be an exception, see if that Video production company can have a good hold onto all these three. Like we say, creativity can only shine with the right technical expertise, with a dash of experience in it.
A leading video marketing company invests in the latest equipment and technology to ensure the highest quality results. Whether it’s 4K cameras, drones for aerial shots, or advanced editing software, they should have the tools and know-how to execute your vision with precision.
From tricky lighting situations to complex editing, when reviewing their work, pay attention to the overall polish of their videos.
4. Strong Communication and Collaboration
The best marketing companies work as an extension of your team. They understand that great video production requires clear communication and effective collaboration. A top-notch team will actively listen to your ideas, offer valuable insights, take feedback, and make sure your vision comes to life.
If a company takes the time to understand your goals and stays engaged throughout the entire process, it’s a strong indicator of its commitment to producing something you’ll be proud of.
5. Proven Track Record and Versatile Portfolio
Experience matters, especially when it comes to video production. A versatile portfolio showcases a range of styles, formats, and successful projects across industries. From animated explainer videos to corporate documentaries, they should demonstrate versatility in their work.
A proven track record of delivering results for well-known brands or in similar industries can give you confidence that they can handle your project effectively.
6. Adherence to Timelines and Budgets
In the fast-paced world of marketing, time is money. A great video production company understands this and will commit to deadlines without sacrificing quality.
They should be transparent about costs upfront and work within the agreed-upon budget. Companies with a reputation for being reliable and efficient are those you want to trust with your important video projects.
7. Post-Production Support
Post-production is where the magic happens. Editing, sound mixing, color grading, and adding effects are just as important as the filming itself.
The best companies offer robust post-production services to fine-tune every detail, ensuring the final product is polished and professional.
Look for companies that offer a comprehensive range of services from script development to final edits, ensuring they can handle the project from start to finish.
Why Macaw Digital is Your Ideal Video Production Partner
At Macaw Digital, we understand that high-quality video content is a powerful tool for driving engagement and building brand authority.
As a B2B marketing partner dedicated to providing quality services, we offer more than just creative production—we bring a strategic approach to every video project we undertake.
Our team works closely with you to ensure we understand your brand, goals, and audience, delivering videos that don’t just look good but perform exceptionally well. From concept to completion, we’re here to help you tell your story with impact.
Whether you need a promotional video, explainer animation, or a corporate film, Macaw Digital has the expertise and creativity to bring your vision to life. Ready to elevate your brand’s video content? Let’s get started.